Paint
Your UI with Attention
Everything from Facebook's poke
to the iPhone's stroke, knowing how emotions map
to different actions designers can paint a UI with
attention and color it with any emotion they choose.
Best selling brands such as the iPhone coordinate
every gesture people make to create the emotions
that enhance the iPhone's brand. And to boot, based
on our research petting the iPhone makes people happy.
In fact what we mean by brand are the emotions created
by the product before, during, and after the sale.
Choices create as many emotions
as graphics and audio do. Designers cannot create
emotions directly instead, they design the choices
that create the emotions in players. With the Four
Keys to Fun designers can create attention and color
it with any emotions they want.
The
Four Keys to Fun
By watching the emotion on player faces it is clear
there are four reasons why we play games: the ability
of games to challenge, inspire imagination, offer
value outside of the play, and increase social bonds.
The Four Keys to Fun released in 2004 predicted the
success of and mapped the opportunity space enjoyed
by the innovative play experiences of the DS, Wii,
Rockband, WiFit, and now Social Games.
Best selling game experiences offer at least 3
out of the 4 Keys to Fun. Hard Fun of challenge and
mastery, the Easy Fun of exploration and roleplay,
the Serious Fun of changing player's thoughts and
actions, and the People Fun of the excuse to hang
out with friends. It's People Fun that's driving
the current revolution in social gaming, Facebook,
Twitter, and the iPhone.
Emotion and the Fun of
Games. A thought leader in the art and
science of game design XEODesign's trend setting
predictive mode, The Four Keys to Fun has inspired
hundreds of thousand developers worldwide. A practical
approach to creating engagement, XEODesign uses
this model in our client work as well as to win
best game at iPhoneDevCamp two years in a row.
About XEODesign
XEODesign is
the world's first player experience design (PXD)
consulting company and leading experts on emotion
and the fun of games. Founded in 1992 by Nicole
Lazzaro,
check out her Fast Company
interview to read how
emotions make iPhone games more fun!
XEO
(zeo) adjective: The thrilling
feeling of discovery
Since 1992, our services have improved
over 40 million player experiences and helped industry
leaders such as EA, UbiSoft, LeapFrog, Sony Online,
Sega, Roxio, and Maxis profit by offering more fun
for their customers.
XEODesign,
Inc. offers deep and unique expertise in the development
of interactive entertainment. We have spent over
a decade researching design, usability, and game-playing
experiences. With our integrated services, we improve
usability and the fun factor to help make our clients’ products
a success.
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