Get an expert design review of your interface and a Four Keys audit of your gameplay. By adding XEO to your merry band of adventurers, we will help blast your way through usability issues, navigate through a dungeon of design choices, and level up the fun. You will reap the rewards of our quality metrics, research backed suggestions, clear game plan, and 20 years of player research experience.
"XEODesign's amazing design reviews harness the real emotions of gamers to increase the fun."-Chris Bennett, PlayFirst
"Hiring XEODesign is like having a secret weapon."-Brent Silveria, Roxio
"XEODesign helps game-makers find the unique place for a game where the gameplay feels simple and engages the player's emotions in an experience that rewards the time spent in game and in sharing the game with others."-Sheila Kim, Target
Our XEODesign Review of Sierra Online's FreeStyle Street Basketball increased registrations by 30%.
Improved key usability metrics for Pogo by 20-40%.
XEODesign worked with the creative minds at RocketPlay to streamline the user interface for Lucky Play using just color and layout to clarify the value proposition as well as how to play. After an initial XEODesign Review, we followed up reviewing builds over the course of several months to make sure players would not leave the game before they discovered the fun of placing live bets with friends.
Give us a call for an improved User Experience (UX) or a new Player Experience (PX). Work with our team of world class designers, artists, and engineers to streamline the building phase, reduce the number of clicks, supercharge the fun factor, and create a branded Player Experience. Whether it is a web game or a mobile boss monster, our UX and PX design is one your customers will never forget.
"Unlike many digital compendiums, Totally Mad's interface never overshadows the content."-J.C Herz, New York Times
"If you're looking for a great UI, I recommend XEODesign."-Lisa Stone, Blogher.org
"Everyone loves the look and improved functionality. It's a testament to your user testing and insightful analysis of our page design, information layout, etc. I can't say 'Thank you.' enough!"- Alex Dunne, Game Developers Conference
Our Player Experience design for Mad Magazine helped them exceed sales projections by 20%.
Impact the real world. Plant 1 million trees in Madagascar. In XEOPlay's first iPhone game, Tilt World, we capitalize on what players like the most about play. We used the 4 Keys to Fun to create the game mechanic about what players most like about their iPhone and created a fun way to get players to plant real trees on the island of Madagascar.
Invite XEO over to play! Equip your team with XEO's industry leading techniques to unlock their creative potential. We know that games hold the key to unlocking human potential, and our playshops harness the power of play to help your organization think in new and innovative ways. Explore the fundamentals of engagement and conjure emotions out of thin air through a series of creativity inspiring play activities customized for your unique project. BYOB*
*Bring your own blindfold
"XEODesign understands what the project challenges are and showed that to us during our brainstorming."-Claire Curtin, Maxis
"Brilliantly wonderful."-Jay Dutta, Adobe UX Manager
XEODesign has 20 years of experience in evaluating how players experience your product before it ships! With our custom player research laboratory, our player studies contain all the steps necessary to provide a comprehensive evaluation of the Player Experience and help you make your project more fun, and target the audience you want to reach.
"Hiring XEODesign is like getting an extra month to polish your product."-Jeff Pobst, Hidden Path
Over the course of several years, PlayFirst contracted XEODesign to run over 40 player studies to build out their Diner Dash franchise as well as new experiences. The result: Diner Dash is now one of the top-selling downloadable games of all time with over a billion downloads and launched a whole category of time management casual games. Here's a success story from our work on the very first Diner Dash spin-off.
With our XEODiscovery service we work with your team to identify your engagement goals, emotions, and critical success factors. Together we evaluate your teams' core competencies, plot them to the opportunity space of the 4 Keys, and create a prioritized road map. We can even design visualizations of what your gamified future looks like.
"Hiring XEODesign is like getting an extra month to polish your product"-Jeff Pobst, Hidden Path
We create a Vision Document which defines the game concept and the Player Experience.
Step 2 is where we design the game and build on the research done in Step 1.
Next we flesh out the details of the game design by identifying them so that they are ready for production.
During Production, we deliver the game including final assets, video, and code.