CES
2010 Top 15 Trends
After a 2 year absence I expected
to be blown away by CES gadget coolness. Instead
I packed bags and left Vegas after less than 12
hours. I saw a few advances in form factor but
precious few breakthroughs. Here's my top 15 CES
trends, from the show floor mixed with where I see
electronic products and services going. This should
be a wake-up call for the lack of design leadership
in mass market electronics. Manufacturers on
the show floor fell in love with 3D displays
and the cloud and forgot about delivering new
customer value. Remember folks it's not the hardware.
People buy the experience the features create.
Follow me on Twitter for
more thoughts.
Top Fifteen Trends of CES 2010
15. CES has jumped the shark. Too
little on customer value. Too much on making tech
thinner, 3D, and Skype/Twitter/Facebook enabled. (Make
that a 3D shark :) My iPod's been thinner than those
LCD panels for years.
14.
Soon no "consumer" electronics
to consume and throw away. Instead we'll have an
eco system of parts and services.
13. 3D glasses are awkward, break,
get lost, and prevent sharing emotions b/c you can't
see your friends' faces.
12. All products now have screens.
But do we want to browse photo, music, video, and
cloud services from the fridge? (Sony Dash and others)
11. Biggest Head
Scratch: Ford/Microsoft in car Sync navigation.
Who needs directions to familiar places like "work?"
10. Most Amusing Product: The smokeless
cigarette. It uses an ionizer to create the illusion
of smoke and some deliver nicotine.
9. Most Successful AR Moment: Petting
gesture for Sony's EyePet. Needs a lot more for a
full player experience.
8. More Delightful UI: Lego Universe's
character creator. Swapping torsos and legs animate
like line dancers.
7. Tivo is an old story and supporting "open
source" content like Chumby, Facebook, or Twitter
is not a strategy. (Sony Dash and others)
6. The relationship
with customers will become a conversation with
the company before during and after the sale.
5.
Many hardware products will become free and reach
out to monetize the truly consumable part.
4. Soon
devices will make more money on services like a
$5 microwave w/ recipe subscription and organic food
delivery.
3. Products will soon be designed
with modular recyclable upgrades to change features
or swappable stylish skins. (Panasonic Booth and
the Green Pavilion)
2. The products we use will soon
generate the energy they need to store and share
energy with other products. (Panasonic Booth and
the Green Pavilion)
1. App market likely to become
as free as a web page, to support more advanced features
for similar purposes. (Sony Dash and others)
Follow me on Twitter for
more thoughts, or read my interview on how we are using
emotion to design iPhone games in the January 2010
issue of Fast
Company.
Game On!
\o/
Nicole Lazzaro
President, XEODesign. Inc.
About XEODesign
XEODesign is
the world's first player experience design (PXD)
consulting company and leading experts on emotion
and the fun of games. Founded in 1992 by Nicole
Lazzaro,
check out her Fast Company
interview to read how
emotions make iPhone games more fun!
XEO
(zeo) adjective: The thrilling
feeling of discovery.
The Four Keys to Fun
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Tilt: An Adventure in 1.5 Dimensions™
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Emotion and
the Fun of Games. A
thought leader in the art and science of game design
XEODesign's trend setting predictive mode, The
Four Keys to Fun has inspired hundreds of
thousand developers worldwide. A practical approach
to creating engagement, XEODesign uses this model
in our client work as well as to win best
game at iPhoneDevCamp two years in a row.
Since 1992, our services have improved
over 40 million player experiences and helped industry
leaders such as EA, UbiSoft, LeapFrog, Sony Online,
Sega, Roxio, and Maxis profit by offering more fun
for their customers.
XEODesign,
Inc. offers deep and unique expertise in the development
of interactive entertainment. We have spent over
a decade researching design, usability, and game-playing
experiences. With our integrated services, we improve
usability and the fun factor to help make our clients’ products
a success.
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